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Human-centered strategic design through creative mediums.

The Little Things | ALS Society of Alberta

The Little Things | ALS Society of Alberta

When approached by the ALS Society of Alberta to share the story of caretaking for a father living with ALS, there was hesitation. This was an objective long-desired, often encouraged by others...

The Little Things | ALS Society of Alberta

For ALS Society of Alberta

Project Date: 2026

The Little Things: A Case Study in Personal Narrative

When approached by the ALS Society of Alberta to share the story of caretaking for a father living with ALS, there was hesitation. This was an objective long-desired, often encouraged by others, yet the reflection required revisiting wounds that felt entirely healed—a task both daunting and difficult.

Though difficult, the work is necessary. This film is not an exhaustive description of every experience, but it contains the essential themes within a short, contained portrait. Wounds are carried throughout an entire life, whether by choice or not—much like the resurrected Christ with wounds still present and "peace" on his lips.

These wounds have the opportunity to become a healing balm for others. While there was hesitation in sharing this story, the encouragement came from the possibility of bringing a sense of healing to others, no matter how small. It was a reflection of the father’s own words: "It’s not all about me."

The Role of Storytelling in Awareness

Beyond the personal exercise of autobiography, there is a broader necessity to this work. Storytelling is the most direct way to move a culture from passive observation to active empathy. While data provides the scale of a condition like ALS, it cannot communicate the weight of it. A story takes a clinical reality and translates it into a human experience.

Moving the Individual Story moves the viewer through recognition. When the film captures a slow sip of coffee or a quiet moment on a deck, it isn't just documenting a symptom; it is identifying a shared human value. It forces a pause, requiring the observer to acknowledge that their own life is composed of these exact same "little things." It replaces pity with a sense of shared presence.

Moving the Culture In a culture obsessed with the noise of achievement and constant growth, a quiet documentary serves as a corrective. It asserts that human value is not found in what is produced, but in the ability to remain present to one another. By sharing these wounds, the goal is to resolve the gap between our public lives and the quiet, human truths we all carry—recognizing the sacredness in the moments when time is fragile.

Technical Execution & Reflection

This film served as an exercise in a more personal method of onscreen storytelling, incorporating experimental elements. It marks a first exercise in autobiography and public vulnerability. While this has been explored through writing and reflections, the film is distinct in its personal nature—the themes spoke of are ingrained in the essence of the practice’s writing.

Image is the first language of this practice. it is the method through which communication with the world is most readily achieved. The Little Things is a tender, reflective short documentary; what began as simple daily routines became moments of profound meaning—quiet walks, shared silences, and small gestures.

It is a tribute, but also a meditation on grief and the sacredness of everyday life. Gratitude is extended to Austin Knibb for the support provided in bringing this film to light.

Project Assets

The Little Things | ALS Society of AlbertaAdam Thom © 2026
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Design by people, for people.

Good design is good communications.

This philosophy is not limited by medium; it is a discipline applied to every touchpoint where your message meets its audience. Whether it is a comprehensive brand identity, a high-stakes campaign, or the internal communications that align your team, the objective remains the same: the removal of friction.

Copyright 2026 Adam Thom © All Rights Reserved.

Adam Thom is a creative director living in
Lethbridge, Alberta, Canada, working globally.